Breaking The Barriers

YOU: “I NEED A REFERRAL. DO YOU KNOW ANYONE WHO OFFERS THIS SERVICE/PRODUCTS?” ME: “YES, I DO” YOU: “HOLD ON, WHAT NATIONALITY ARE THEY? I DON’T WANT ANY “AFRICAN” ME: “OH REALLY?! WHY?” PAIN POINT: WHY “AFRICAN” DON’T BUY from / OR USE “AFRICAN” PRODUCTS OR SERVICES? CONTEXT: YOU KNOW YOU CAN USE THE HELP. YOUR DIASPORA FELLOW OFFERS THE SERVICE/PRODUCT AND IS WELL QUALIFIED FOR IT. AND YET, YOU’RE RELUCTANT TO TRUST AND REACH OUT FOR HELP. ASSUMPTION: IF IT’S “AFRICAN”, IT CAN’T BE GOOD!.